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The Ministry of Drinking Water and Sanitation has launched an ad campaign featuring Amitabh Bachchan and Sachin Tendulkar, for the Swachh Bharat Mission. Under this campaign, three ad films featuring the two brand ambassadors will be released.
People-centric adsSpeaking at the launch, Narendra Singh Tomar, Minister of Rural Development, Drinking Water & Sanitation and Panchayati Raj, said that the Ministry has galvanised its IEC (Information Education Communication) and BCC (Behaviour Change Communication) mechanisms to make the advertisements increasingly people-centric.
He stressed that this was very essential because IEC/BCC are core interventions for behaviour change and citizen engagement.
The government is celebrating the Swachh Bharat Mission, from September 25- October 2.
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