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Ola, a mobile app for transportation, has announced a reduction of fares by 30 per cent in Hyderabad. With this reduction, people in Hyderabad can book an Ola Mini at just Rs 7 per kilometre against existing fares of Rs 10 per km.
Ola Sedan fares have also been reduced to Rs 9 per km. Further, with Ola Share, which was recently introduced in Hyderabad, users can travel starting at as low as Rs 4 per km sharing their rides with fellow users from social groups they are part of.
Ravi Teja, Business Head, Telangana and AP at Ola in a statement said, “We are committed to enabling convenient and reliable transportation at economical fares for users. Over the past year, we have seen a significant increase in demand that is driving better utilisation for driver partners in the city. We are able to pass on the benefits of these efficiencies to customers in the form of fares that are as low as Rs 4 per km.”
Ola currently has over 28,000 vehicles across its three categories _ Mini, Sedan and Prime _ in Hyderabad, in addition to autorickshaws and TaxiforSure cabs on its app. Economies of scale and operational efficiencies have ensured more customers are able to get a cab through Ola’s mobile app at reduced fares and drivers are able to do more paid trips every day.
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