Comments
Karnataka Tourism has formed an advisory body, Bengaluru Tourism Advisory Committee (BTAC), to give fillip to ‘Brand Bengaluru’.
The committee will be chaired by Minister for Tourism and IT & BT Priyank Kharge and will consist of officials of the Tourism Department and experts from verticals such as heritage, urban, landscape, hospitality, architecture and conservationists.
Tourism potential Priyank Kharge said BTAC was formed after a month of deliberations. “BTAC has been entrusted with a job to identify the tourism potential of Bengaluru and also to brand it as a global city and as the most favourable urban tourism destination,” he added.
The role of the committee is to provide quick action plans for developing the Bengaluru region as a tourist destination by creating Brand Bengaluru, identifying different circuits and trails, offering tourism technologies, drawing up a calendar of events, promoting art and culture, attracting PPP projects and engaging in inter-city cooperation concepts.
Current trails Currently, Bengaluru offers an array of trails such as heritage, ecology, wildlife, science, spiritual, gastronomy, culture and sports. The city has the potential to captivate tourists with its historical monuments as well as its modern skyscrapers.
Kharge said the Bengaluru airport received 18 million travellers during 2015. Yet, Bengaluru has not been able to convert these travellers’ figures into tourists.
“We want BTAC to come up with ideas to tap at least 25 per cent of KIAL travellers to spend one day in the city. A minimum revenue of $450 million a year can be generated,” he added.
BTAC panel The following are members and special invitees of BTAC: Minister for IT&BT and Tourism –Chairman; Principal Secretary/Secretary, Tourism Department; Director, Department of Tourism; Subir Hari Singh, IHCN; V Ravichandar, urban expert; Naresh V Narasimhan, urban landscape and planning expert; Siddartha Raja, legal expert; Sunder Raju, hospitality expert; Narendra Pirgal, architect; and Satyaprakash, conservationist.
More experts would be involved as special invitees as and when necessary.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.