A day after HCL won a deal from Manchester United, Wipro has won a 3-year digitisation engagement from Chelsea, showing early signs that they bag next generation outsourcing contracts.

India’s third largest software exporter will support Chelsea, which has a fan base of 400 million, helping the club in bringing together strategy, design and technology.

“The mandate is to increase the fan base,” Rajan Kohli, Senior Vice-President and Global Head, Wipro Digital told BusinessLine over phone from London.

Chelsea will work with Wipro to create experiences for fans who come into the stadium to watch games, as well as those who follow it on the Internet.

Fan experience Wipro will use the team of DesignIt, a company that it recently acquired, along with its employees, who will sit out of Stamford Bridge.

“There is a need to engage fans not just during games but even at other times, as fans want information on various things from the club, rather than through other sources,” said Kohli.

The engagement could be in helping fans about seat locations, waiting times for buying food inside the stadium, or various offers available at all times.

In a similar deal, HCL won a multi-year, multi-million dollar deal with Manchester United that involves building, designing digital solutions and co-innovating with the football club to give new experiences to fans.

For example, fans of both clubs can access their websites in 7 languages. “Every club wants to increase its fan base and they have realised that the way to do it effectively is by adopting digital technologies of the future,” says Anant Gupta, CEO and Chairman of HCL Technologies.

For the $130-billion Indian IT industry, this is some sort of validation for the kind of work being done, opine industry watchers. According to R Chandrashekhar, President of Nasscom, with nearly 50 per cent of the global population having access to the web, marketers are using technology to sell, plan, create and analyse available information.

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