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Smartphone-maker HTC on Thursday said it would target the above ₹10,000 category to capture a larger share of revenue in India.
“The ₹10,000-₹17,000 is the fastest growing category of smartphone and we have a few launches planned there. We have about eight products there and also undertake corrections to ensure we have a strong play in this critical segment,” Faisal Siddiqui, President-South Asia, HTC, said adding that the company aims to garner 15 per cent share in revenue terms of the above ₹10,000 handsets.
“About 75 per cent of the handsets sold are sub-₹10,000 but that is not where we are present. We would want to get a larger share of the revenues coming from the ₹10,000 and above category,” he added.
New handsetMeanwhile, the company launched Desire 10 pro in India, priced at ₹26,490, and will be available for sale in retail outlets by mid-December.
The new smartphone has high-resolution 20MP main camera and 13MP selfie camera, including a brand new Selfie Panorama mode that captures wide-angle pictures, and top-of-the-line features such as an ultra-fast fingerprint sensor.
The device is powered with HTC BoomSound audio profile and comes equipped with octa-core processor along with a 3,000mAh battery, the company said.
The company also unveiled the HTC 10 evo which is its renowned sculpted-by-light style that introduces the world’s first USB Type-C dual adaptive earphones for a better audio experience.
The HTC 10 evo also features an all-metal unibody that is water, splash, and dust resistant. It has 5.5-inch display covered by Corning Gorilla Glass 5 for increased resistance and visuals for vivid gaming, movies and more, the company said.
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