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After sending in an overwhelming number of entries, IIM Indore walked away with four of the top five slots in the IBS-BLoC Case Study challenge. Priyatham Swamy and Manjula Vadde from the institute were the winners and will receive gift vouchers worth ₹25,000 from premium leather goods brand Hidesign.
This time, the case contest was on the Indian Railways — “Turning the Railways around: will it be a bumpy ride ahead?”
The case — developed at the ICFAI Business School by Hadiya Faheem, a freelance case writer, and GV Muralidhara, Dean of the Case Research Centre — required students of B-schools from all over the country to assume the role of the member of an expert committee. The panel had to come up with a strategy to turn the Railways around and, using numbers and reasoning, recommend the roadmap the Railways must follow.
Other winners
The contest received more than 60 entries from top B-schools. Teams from IIM Indore and Great Lakes Institute of Management, Chennai were in the top five.
While Yogesh Vohra and Mayur Zope from IIM Indore (who were fourth runners-up in the previous case study challenge) were the first runners-up, Jyoti Gurah and Jolly Mondal from IIM Indore took the second runners-up spot. Debharshi Bhattacharya and Arsh Prakash from GLIM , Chennai, came fourth as third runners-up. And Dipankar Dhariwal and Tarun Kumar Madhei were in the fourth runners-up position.
The rationale KS Venu Gopal Rao, Professor & Coordinator, Marketing & Strategy, IBS Hyderabad, chose the IIM Indore duo as winners because he felt their analysis “viewed Indian Railways as an organisation that has commercial and social considerations. It appears from the analysis that importance was given to primary and secondary sources of information.”
Overall, the professor was impressed with the level of detail displayed by all the entries, and the practicality of the solutions suggested.
All case entries — those of the winning team and the top four runners-up — can be read at:
http://www.bloncampus.com/case-studies/
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