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Suzuki Motorcycle India (SMI) has planned to spend around 7 per cent of its turnover in advertisement campaign this year, which marks the launch of a new 110 cc scooter Let’s.
Atul Gupta, Executive Vice-President (Sales & Marketing), told Business Line that normally the company's advertisement budget stood at 5-6 per cent of annual sales. “This year because of the new product launch, the figure would go up a little bit,” he explained.
In 2007, the company, a subsidiary of Suzuki Motor Corporation of Japan, had launched its first two-wheeler in India and in 2011, it added two more products.
Gupta said that Let’s, a product in the personal segment, would target 10 per cent market share of 15 lakh-a-year category market in the country.
National campaign
The formal national campaign of Let’s began on Tuesday with a two-week TV commercial (in Hindi and English) of 10,000 seconds spots. Some 25-insertion and 8-week campaign in print media and digital campaign in Twitter, Utube and Facebook will also be rolled out from Tuesday.
Regional campaigns too have been planned parallel to the national campaign. The company began its campaign in the East on Tuesday after launching Let’s in Chennai in May and Pune early in June.
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