FMCG major Emami Ltd on Thursday roped in actor Sonakshi Sinha as its brand ambassador for the Boroplus “anti-pollution facewash” range.
Boroplus is estimated to be a "Rs 400 crore brand with three categories in the face-wash segment. The other categories under the brand include antiseptic cream, moisturising lotions and “prickly heat” powders.
Other actors who have endorsed the Boroplus brand include Amitabh Bachchan, Kareena Kapoor and Bipasha Basu.
“Sonakshi exudes a natural exuberance and warmth which is in direct correlation with the Boroplus brand. Her popularity in big and small towns makes her a natural choice as the ambassador for this all-season brand,” Priti A Sureka, Director, Emami Ltd.
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