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Industrybuying, a leading online B2B e-commerce platform, has introduced EMI feature for its buyers. It has tied up with Innoviti, a payments-automation and credit-distribution company, for this. At present, ICICI Bank and Citibank customers will be able to use this feature. The company plans to enable it for HDFC and SBI customers. Swati Gupta, co-founder and CEO, Industrybuying, said in a press release this was the next step in solving the lending problem for SMEs and B2B customers.
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