Diagnostic and wellness start-up Healthians on Monday said it has raised $3 million (nearly ₹20 crore) in Series A round of funding led by Japanese early-stage investor Beenext. Digital Garage and Beenos also took part in the round.

The company, which had raised its seed round in July 2015 from YouWeCan Ventures, plans to create India’s first and largest umbrella brand for a high-quality, end-to-end diagnostic service with doorstep convenience at low cost. Healthians receives over 30,000 bookings in a month from Delhi/NCR alone.

The funds will be used for expanding into other cities, building technology to automate laboratory operations and creating products to monitor and manage customer’s health, using data.

Healthians’s technology-led, asset-light model merges international quality benchmarks of branded laboratories with the scalability and efficiency of marketplaces. The operational model involves working with lab owners to increase lab-capacity utilisation, upgrade to high-quality infrastructure and implement a proprietary 52-point technology-led quality management system in order to ensure high-quality results.

The cost savings from increased and consistent sample volumes are then passed on to the customer, resulting in lowest prices in the market, said Anuj Mittal, co-founder.

Healthians claims to have conducted over a million diagnostic tests and served over 1,50,000 customers in Delhi/NCR. Deepak Sahni, founder, Healthians, said: “By 2019, we will be India’s largest diagnostic brand.”

Direct to customer

The company’s direct-to-customer approach offers free doorstep sample collection service through its certified team of sample collectors and transporting the samples to the nearest Healthians lab. Customers can book a broad range of tests with an option to create customised packages, while still availing themselves of the benefits of package pricing.

Teruhide Sato, founder and Managing Partner, Beenext, said the future plan of Healthians includes creating the largest umbrella brand in the country by adding over 200 labs and 3,000+ phlebotomists to its existing network across 30 cities over the next 12-18 months. The business aims to grow swiftly to achieve 5,00,000 monthly sample load by the end of 2017.

Related Topics
comment COMMENT NOW