Dabur launches ayurvedic gel toothpaste

Dabur India Ltd today announced the launch of a ayurvedic specialist toothpaste in a modern gel format.

The new product, Dabur Red Gel combines traditional wisdom with modern-day science to offer consumers the benefits of ayurveda in contemporary and ready-to-use formats.

“Dabur has always believed in the goodness of ayurveda and has been working towards creating products that offer the same tried and tested benefits of ayurveda, but in modern day convenient formats,” Harkawal Singh, Dabur India Marketing Head-Oral Care, said.

“We have been marrying ayurveda with cutting edge science to create highly efficacious products to meet the ever-changing needs of our consumers. Building on our heritage, we are now launching this new product that has the wisdom of ayurveda and is backed by strong research and development,” he explained.

Dabur Red Gel is packed with potent ayurvedic ingredients like Laung, Pudina, Clove Oil, Tomar, and has the refreshing properties of Gel, making it the perfect blend for protection from dental problems while providing long-lasting freshness, he said.

The company believes it is an effective formulation for maintaining oral hygiene, essential for everyday maintenance of teeth.

Dabur operates in the toothpaste market with highly differentiated product portfolio covering Dabur Red Paste, Babool and Meswak.

On the growing competition in the ayurvedic business, including from Patanjali, Singh said, “We have been pioneering ayurvedic products for more than 133 years. We welcome competition, as it helps market expand.”

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