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Mondelez India is combining the Oreo and Cadbury Dairy Milk to launch Cadbury Dairy Milk Silk Oreo, a format new to India. This follows other premium-priced innovations such as the ‘centre-filled’ chocolate, CDM Silk Caramello, ‘aerated’chocolate CDM Silk Bubbly, Marvellous Creations and Fuse. It is priced at ₹75 and ₹170.
Hershey India has launched premium chocolate Brookside in large stores in sele cities. It comes in three flavours and is priced ₹50 for a 33.3gm pack and ₹140 for 100 gm.
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