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Neo@Ogilvy India has appointed Ankush Talwar as Head - Analytics & Insights. An analytics leader with Flipkart before joining Neo@Ogilvy, Talwar has over 12 years of experience in data science, analytics and insights. At Neo, he will develop and scale the analytics capabilities for digital and performance media, a press release said.
Rajesh Bhatia, President & Country Head, Neo@Ogilvy, India, said, “The client expectation from their digital media partners is changing rapidly. With so much focus on data and analytics, brand owners are increasingly looking at digital, specifically media partners, to provide always-on insights and intelligence.” Talwar has a legacy of incubating and building world-class analytics and data science units. He has experience across multiple industry sectors spanning e-commerce, retail, banking and utilities where he created the ability to grow on the path of data-driven decision-making, resulting in substantial savings in marketing expenses.
Debarpita Banerjee to boost FCB Ulka business
FCB Ulka has brought on board Debarpita Banerjee to grow and manage its business across North and East India. Banerjee will also head the soon-to-be-launched branded content division of FCB India.
Banerjee has 19 years of experience in advertising and content marketing. Prior to joining FCB Ulka she was heading Marketing & Communication for the portfolio of channels at National Geographic and Fox International India. At NGC and Fox, she led many award-winning integrated marketing initiatives and creative campaigns across mainline and digital. Before stepping into the business of content and broadcasting, she spent a decade-and-a half working across some of the largest clients and multiple categories at JWT, Leo Burnett and RK Swamy/BBDO.
Rohit Ohri, Group Chairman and CEO, FCB India said, “I am confident that Debbie will bring to the FCB Ulka Delhi operation the dynamic leadership that it needs. With her multifaceted experience she has an extraordinary ability to think ‘integrated’ which is a key skill for new age leadership in the communication business.”
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