The State government has formed a 10-member Bengaluru Tourism Advisory Committee (BTAC) to prepare an action plan for creating ‘Brand Bengaluru’ and to exploit the tourism potential.
BTAC, headed by Minister of State for Tourism and IT/BT Priyank Kharge, comprises of top officials in the Tourism Department and also experts from verticals such as heritage, urban, landscape, hospitality, architecture and conservationists, who can contribute towards branding the city.
The panel was asked to submit a report in three months.
