The Rs. 269 billion Murugappa Group, one of the oldest business houses in Chennai, has launched a video – ‘The Most Important Job’ to pay tribute to the millions of farmers in India.
The four-minute video urges urban Indians to remember the contribution of farmers , and say ‘Thank You’ to them.
The video features anchors RJ Balaji and Venky.
Ramesh KB Menon, Director, says, “When we were looking for some social media initiatives similar to the successful Madras Song tribute (released in 2014), Interface Communications proposed this idea as a candid interview video,” Mr. Ramesh added.
The Murugappa Group has a strong presence in the agricultural space. It has Coromandel International which is in the business segments of Fertilisers, Specialty Nutrients, Crop Protection and Retail. Another division EID Parry covers a wide range of products including sugar.
