UK Edition
Kellogg's to redesign 'racist' cereal box after online row
Kellogg's is due to redesign one of their cereal boxes after a racism row erupted on social media.
The box is covered in white corn pops going about their daily business - with the exception of a brown corn pop, which is a cleaner.
Most of the characters are taking part in more enjoyable pursuits; they shop, skateboard, play arcade games and take selfies.
Science fiction and fantasy writer Saladin Ahmed was shocked to discover the 'racist' drawing while having breakfast with his son.
“Hey @KelloggsUS why is literally the only brown corn pop on the whole cereal box the janitor? this is teaching kids racism,” he asked Kellogg’s on Twitter.
Acknowledging it seemed like a minor complaint, he wrote: "Yes its a tiny thing, but when you see your kid staring at this over breakfast and realize millions of other kids are doing the same.."
Kellogg's replied, saying they would change the design.
The company wrote: "Kellogg is committed to diversity & inclusion. We did not intend to offend — we apologize. The artwork is updated & will be in stores soon".
Mr Ahmed replied: "Genuinely appreciate the rapid response".
He said he was excited to have changed the box design, tweeting: "Today I used the computer in my pocket to get a cereal company to make their boxes less racist what even is the 21st century".