'Salt Bae': Internet falls in love with Turkish chef's 'food porn' videos

Mark Molloy 10 January 2017 • 5:11pm

Salt Bae: Nusret Gökçe Nusr-Et Steakhouse owner Instagram turkish chef — 'Salt Bae': Nusret Gökçe has become an Instagram star Credit: Instagram / nusr_et Verified

A Turkish restaurant owner has gained a huge social media following thanks to the 'food porn' videos he shares on Instagram.

Handsome Nusret Gökçe, an Istanbul-based butcher and owner of the popular restaurant chain Nusr-Et Steakhouse, has over a million followers on Instagram.

This video sparked a social media frenzy

Ottoman steak 🔪

A video posted by nusr_et (@nusr_et) on Jan 7, 2017 at 2:44am PST

The chef’s delicate steak seasoning videos have social media users swooning, with his latest salt sprinkling video earning him the nickname ‘Salt Bae’.

Here he is massaging a cow

Mutlu son da varmı dedi #kobe#beef#happyend

A video posted by nusr_et (@nusr_et) on Dec 18, 2016 at 10:01pm PST

He has become a social media star

Masaj müzik Sevgi

A video posted by nusr_et (@nusr_et) on Oct 13, 2016 at 6:27am PDT

Seversiniz dedi

A photo posted by nusr_et (@nusr_et) on Oct 8, 2016 at 12:16pm PDT

Bugun Ankara nusretdeyiz beklirim dedi

A photo posted by nusr_et (@nusr_et) on Dec 6, 2016 at 1:13am PST

Magic🔪

A video posted by nusr_et (@nusr_et) on Dec 1, 2016 at 8:36am PST

His latest video captioned 'Ottoman steak' has racked up more than 2.3 million views and also inspired a host of memes being shared with the hashtag #SaltBae.

How the internet reacted

When your sibling is already getting shouted at and you remind your mum of other bad things they have done pic.twitter.com/X8Z4zXeRyX
— #2KGIVEAWAY (@90sTalha) January 8, 2017

When someone is making plans you have no intention of going to, so you add "what time?" For decoration
https://t.co/PwAJ3HhrNO
— M E L A T O (@tuche616) January 7, 2017

These vegan girls must be feeling proper left out after all this salt babe stuff ....so #saltbae pic.twitter.com/FJGlkA8bvX
— AAAAAHHHA (@7_concept1) January 9, 2017

Today's #dailysketch just had to be #saltbae pic.twitter.com/m9GVtUloRn
— 'Rîn (@NerdyAjet) January 8, 2017

vegetarian #saltbae pic.twitter.com/sbYoY0M2Sw
— Kari Sonde (@kari_sonde) January 9, 2017

#saltbae done took it to a whole other level
pic.twitter.com/bRS8K56YZL
— LoLa (@lolalissaa) January 8, 2017

@Apple make this a thing #saltbae pic.twitter.com/q7RN23YodQ
— Michael (@Schwartz341) January 9, 2017

Last year, this 'dreamy-eyed' tea seller became a model after this photo broke the internet.

Meanwhile, here's what the 'smooth criminal' who came out of prison to become a model looks like now.

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