Taipei, March 3 : The Yeangder Group will extend its strong support for professional golf in the region by title-sponsoring the Yeangder Heritage, a new tournament on the 2017 Asian Tour Schedule, it was announced on Friday.
The diversified group announced that it has agreed to upgrade its previous Ambassador ADT tournament, which featured on the Asian Development Tour (ADT) in 2015 and 2016, into a $300,000 Asian Tour event, according to a release.
The tournament will be held at the picturesque National Golf Country Club (NGCC) from April 27 to 30.
Yeangder Group Chairman Emmet Hsu, whose group also title-sponsors the Yeangder Tournament Players' Championship (TPC), was delighted to expand his company's footprint in golf in Chinese Taipei and across Asia.
"We are honoured to upgrade our previous Ambassador ADT tournament into a new Asian Tour tournament which will be known as Yeangder Heritage. Golf in Asia has been on the rise and we are pleased to be a part of this exciting development through our partnership on the Asian Tour," said Hsu.
The Yeangder Group also sponsors several leading golfers from Chinese Taipei including Chan Shih-chang, who won twice on the Asian Tour last year to finish a career high of fourth place on the Order of Merit.
Hsu added: "Many players from Chinese Taipei have enjoyed success on the ADT and they've moved on to achieve great things on the Asian Tour. Chan is a great example and we hope that more of our players will follow in his footsteps."
Asian Tour CEO Josh Burack paid tribute to the strong support from Yeangder Group and believes the Yeangder Heritage has the potential to become one of the premier events in Chinese Taipei.
