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Why brands prefer consumer reach over loyalty: Experts

In this episode of Storyboard, Josep Montserrat, CEO-Global at Kantar Worldpanel and K Ramakrishnan, Country Head at IMRB Kantar Worldpanel shared their views with CNBC-TV18‘s Anant Rangaswami on what is happening to the consumer globally and why reach is getting more important than loyalty.

first published: Jul 16, 2016 05:24 pm

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