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Storyboard interacts with Mastercard's Raja Rajamannar

It has been 17 years since Mastercard first released its tag line "There are some things money can't buy, for everything else, there is Mastercard." The aim now is to evolve this hugely popular campaign into a comprehensive marketing plan and also develop a B2C communication strategy.

first published: Apr 18, 2015 04:48 pm

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