BookMyShow acquires Sharjah-based Nfusion to boost audio entertainment offerings

A month after acquiring food tech startup Burrp, BookMyshow has announced the acquisition of Sharjah-based Nfusion for an undisclosed amount in an all-cash deal, the company has said.

Nfusion. set up in the Middle East in 2009. was headed by Shoaib GM Khan, Sivagurunathan S and Prabhakar Reddy as a HD video-on-demand platform which allowed its users to stream videos online.

Nfusion has now been integrated with the BookMyShow platform to launch Jukebox, where users download music.

The Nfusion team will be headed by Shoaib, while Sivagurunathan will lead the Architecture and DevOps teams at BookMyShow.

This is BookMyShow’s fourth acquisition this year, after it acquired Hyderabad-based online movie ticketing platform MastiTickets, invested in Pune-based DIY platform Townscript and also acquired Mumbai-based local food and restaurant recommendation engine Burrp.

Through Jukebox, BookMyShow already offers free music downloads to its users. Any time users book movie tickets on BookMyShow, they are rewarded with music credits which can be redeemed to download their favourite songs on the Android or iOS app.

Currently, BookMyShow offers more than 1.5 million songs to choose from and has already been witnessing 300 percent growth month-on-month in the number of downloads.

To lead this vertical, BookMyShow has appointed Aditya Kuber as Associate Vice President – Audio Entertainment. He will report to BookMyShow CEO and Founder, Ashish Hemrajani.

Kuber’s role will be instrumental in driving partnerships with music labels and distributors, creating exclusive audio content for BookMyShow users, and product marketing.

BookMyShow had earlier acquired Chennai-based online ticketing player TicketGreen in 2013. The company then acquired a majority stake in Bengaluru-based social media analytics start-up Eventifier in 2015 and Chennai based fan relationship management (FRM) solutions provider, Fantain Sports Pvt. Ltd. in 2016.