Butlins is reviving its Hi-de-Hi! image with a new village inspired by its chalets of the Sixties.
The holiday company – once famous for its knobbly knees and glamorous granny contests – hopes to recreate the family atmosphere of its heyday.
It plans to build 117 retro chalets as part of a £16million scheme at Butlins Resort Minehead in Somerset.
Butlins asked users of the Mumsnet website to suggest features and furniture they thought would make the design as family friendly as possible.
The chalets, due to be completed next Easter, will be spread out across parkland, with play areas, bandstands and a boating lake, in a development called West Lakes Village. All will be equipped with free wifi.
Most of the current accommodation is in two-storey apartment blocks.
Butlins boss Dermot King said: “We’ve always put families at the heart of our resorts. Now we’re taking the next step and asking modern-day families to help us reinvent an iconic brand which changed the way the nation went on holiday.”
The first Butlins holiday camp was opened in Skegness, Lincolnshire by Sir Billy Butlin in 1936.
His Redcoat entertainers inspired the Yellowcoats in the hit TV comedy Hi-de-Hi!, set at the fictional Maplins camp.
Former Redcoats include the late Benny Hill, Des O’Connor, Sir Cliff Richard, Jimmy Tarbuck and Shane Richie.
At its height, Butlins had 10 holiday camps across the country, including at Ayr in Scotland and Filey, North Yorkshire as well as a chain of hotels.
Its popularity declined with the boom in cheap package holidays. But the three remaining resorts, at Minehead, Skegness and Bognor Regis, West Sussex still attract 1.5million holidaymakers each year.