Tennis star Rohan Bopanna poses inside a cage for PETA campaign

As part of an ad campaign for PETA, Indian tennis star Rohan Bopanna has urged his fans to stay away from cockfighting, a blood sport in which roosters are placed in a ring and forced to fight to death. 

Bopanna, who will be representing India in men's and mixed doubles at the upcoming Rio Olympic Games, starred in a brand new campaign for People for the Ethical Treatment of Animals (PETA) India. Posing with rescued rooster Smack, he appears next to the words 'Tennis Is a Sport Cockfighting Is Not'. 

The visual for the campaign was shot by ace photographer Sam Mohan. In December 2014, Bopanna had caged himself holding a sign that proclaims 'Try to Relate to Their Fate. Say No to Cockfighting', as part of a similar ad campaign. 

In the same year, the Supreme Court had ruled in favour of PETA India against the use of animals in certain so-called sports.