ZTE has launched the Blade A2 Plus in India at Rs 11,999. It will be exclusively available via Flipkart starting February 6. It will be offered in gold and silver color variants.
In terms of specifications, the ZTE Blade A2 Plus features a 5.5-inch full HD display. It is powered by a 64-bit MediaTek MT6750T octa-core SoC paired with 4GB of RAM. It includes an internal storage of 32GB which can be further expanded up to 128GB via microSD card.
Running Android 6.0 Marshmallow-based Mifavor 3.5 OS, the device comes equipped with a 13MP rear camera with PDAF and dual-LED flash along with an 8MP front facing camera. Connectivity features include Bluetooth, GPS, 4G LTE and Wi-Fi 802.11 b/g/n. A 5000mAh battery completes the package.
“With a young, tech-savvy audience, about 69 million consumers purchased their products online and it is expected to cross 100 million by 2017. Our Blade-series smartphone, ZTE Blade A2 Plus comes with 4G LTE, VoLTE support and host of other features at an effective price. Through this phone, we take the first step to reach millions of Indians who are going digital. By eliminating multiple external factors, we want to bring the best phones that industry has to offer and at an effective price,” said Sachin Batra, CMO, ZTE India Terminal. “Our partnership with Flipkart is in line with our growth strategy for this market and we hope to leverage Flipkart’s strength and widen the reach for our products.”
Speaking on the partnership, Mr. Ajay Yadav, VP – Mobiles at Flipkart, said, “Flipkart has been continuously redefining the smartphones segment by partnering and launching products with innovative offerings. Our association with ZTE is another step in that direction. The Blade A2 is a product that checks all the right boxes when it comes to customer expectations - a good camera, long battery life, great looks and aggressive pricing. We are sure this new phone will be well received by our customers.”
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