Usha eyes 25% growth in sewing machines, cooking appliances

Usha International expects sales of its mainstay sewing machines and cooking appliances segment to grow by up to 25 per cent in 2017-18, driven by expansion of network besides leveraging on e-commerce.

The company had a turnover of Rs 2,200 crore in the fiscal ended March 2016. Sewing machine and cooking appliances together contributed around 35-40 per cent.

It is also focusing on the digital medium not only as a sales channel but to use it as an advertising medium and engage with customers.

"We are eyeing a 50 per cent growth for cooking appliances and around 10-12 per cent for sewing machines, so the total of the two would be around 25 per cent," Usha International VP, Marketing, Jayati Singh told

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