Parle eyes bigger bite of premium biscuit segment

Biscuits and confectionery maker Parle Products is aiming to increase its market share in the premium biscuits category to around 20 per cent in 2017-18 from 15 per cent now.

"We will be expecting decent dividends coming in from our premium range. While we are very strong in the mid-tier or popular range and the mass range, premium is one place where we have started making our mark felt," Parle Products Category Head Mayank Shah told

(This article has not been edited by DNA's editorial team and is auto-generated from an agency feed.)