Huawei takes online Honor brand offline to push sales

Smartphone maker Huawei today changed tack by introducing Honor 8 Lite, priced at Rs 17,999, as the first model from its online Honor stable for retail sale across stores in India to gain volume.

"While both Huawei and Honor have gone from strength to strength in the online space, we feel that it is the opportune time to focus on our offline sales. Online sales only contribute to one-third of total smartphone sales and (the move is) in order to realise our goal of becoming the leading smartphone manufacturer in India," P Sanjeev, Huawei India Consumer Business Group, vice-president - sales, told

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