Fitbit to enter smart watch market; first images leaked

Fitness tracking company Fitbit, which is a popular tool used by athletes and runners, will soon have its first smart watch rolling out.

According to Yahoo Finance, which broke the story and shared exclusive images, the smart watch (FIT) will also come with a pair of headphones this August.

The San Francisco-based fitness tracker company is gearing up to release both devices later this year after a series of production snafus delayed the smart watch project.

The smart watch, according to the leaked image, resembles Fitbit’s Blaze, which costs approximately Rs 17,000 in the Indian market.

According to the report, the smart watch, codenamed ‘Higgs’ will sport a colour display with 1,000 nits of brightness similar to the Apple Watch Series 2, a built-in GPS chip, heart-rate monitoring, the ability to make touchless payments, the ability to store and play music from Pandora (P), and four days of battery life between charges.

All those features will come housed in an aluminium uni-body design, which will let users swap watch bands when it eventually hits shelves this fall for around $300 (approx Rs 19,200).

Fitbit also plan on releasing a pair of Bluetooth earbuds. Similar in design to Beats and Apple’s (AAPL) Beats X ear buds, Fitbit’s new product will hang around your neck and cost $150 (approx Rs 9,600).