Zee Mundo will be available in Mexico on Sky, a leading pay-TV satellite provider and in Ecuador on TV Cable
Zee Entertainment Enterprises Ltd (Zeel) has launched its Spanish-language Bollywood movie channel Zee Mundo in Mexico and Ecuador, becoming the first Indian broadcaster to take mainstream channels to Latin America.
Zee Mundo will be available in Mexico on Sky, a leading pay-TV satellite provider and in Ecuador on TV Cable.
Commenting on the expansion in LatAm, Amit Goenka, CEO – international broadcast business, Zeel, said, "After Zee Mundo's success in the US Hispanic market, we are now set to increase our footprint with a strategic expansion into Latin America. This is a key market for us and we want to take this channel to the length and breadth of audiences in both Spanish-speaking and Portuguese-speaking Latin America."
"We are launching our channel on the region's biggest platforms - Sky in Mexico and TV Cable in Ecuador and soon we will be expanding across Latin America," he added.
The customised channel will bring Zee's entire library of HD movie titles to LatAm audiences, dubbed in Spanish, crossing five genres - action, romance, suspense, drama and comedy.
Zee has over 222,000+ hours of television content and rights to more than 3,818 movie titles. It entertains over one billion viewers across 171+ countries.
Sharing further details, Rajeev Kheror, president – strategy, international business, Zeel said, "There is a cultural synergy between India and Latin America, with Indian content and storylines resonating strongly with Latin American values and traditions. With our carefully curated Spanish-language Bollywood channel, Zee Mundo, we aim to deliver a never-seen-before experience with the best of Bollywood movies, telenovelas and series. The channel has already received a positive response amongst US Hispanic audiences, with viewers finding the variety and quality of content compelling."
Javier Lopez Casella, head of business, US Hispanic & Latin America, Zeel, said, "We are excited to entertain Latin American audiences with the region's first dedicated Bollywood movie channel, Zee Mundo. Even before its launch, the content and concept of the channel has already received great acceptance on social networks in Mexico. Going ahead, with our appealing value proposition, we hope to satisfy viewers' demands for content that is fresh and different from what is currently available."
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The customised channel will bring Zee's entire library of HD movie titles to LatAm audiences, dubbed in Spanish, crossing five genres - action, romance, suspense, drama and comedy.
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