Reckitt Benckiser eyes 10% sales from e-commerce in India

UK-based FMCG major Reckitt Benckiser expects online sales in India to account for 10 per cent of its total sales in the country by 2020.

The company, which has an exclusive business partnership with Amazon, more than doubled its online business in the last one year and is confident of maintaining the momentum.

"Our objective is that by 2020, 10 per cent of our sales should come from e-commerce," RB India Marketing Director Rohit Jindal told

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