The partnership with Snapdeal is targeted especially towards a younger segment of consumers who are digitally active and prefer purchases that provide easy access and transactions without investing much time, the company said.
Italian two-wheeler maker Piaggio on Tuesday launched its first online store in collaboration with Snapdeal.com in India, in order to reach out Vespa customers.
Piaggio Vehicles -- the wholly-owned Indian subsidiary of the Piaggio Group, has partnered with Snapdeal to come up with an online store, the company said in a statement.
"The exclusive brand store will showcase the entire range of Vespa scooters. Vespa fans will now be able to book their Vespa on a click of a button," it added.
The partnership with Snapdeal is targeted especially towards a younger segment of consumers who are digitally active and prefer purchases that provide easy access and transactions without investing much time, the company said.
"Today's generation loves online shopping and prefers brands that provide buyer friendly shopping options. Hence we decided to launch a virtual store that will offer the fastest possible Vespa buying experience," Piaggio Vehicles Pvt Ltd, Executive Vice President - 2W Business, Sanjeev Goyle said.
Through this collaboration, the company aims to take its relationship with consumers to the next level, he added.
As part of the initiative, the entire range of Vespa models -- Vespa, VX, Vespa S and Vespa Elegante, would be available at the online store at a booking amount of Rs 5,000.
"We want to create a unique shopping experience for our consumers where they have access to the entire Vespa Scooters' portfolio...," Snapdeal, Senior Vice President, Electronics and Home, Tony Navin said.
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