Harper Collins plays curiosity quotient to the hilt

Brands always talk about the importance of story telling when creating ads, but very few come even close to achieving the same, even in the digital world where time is no constraint. While story telling maybe important for other brands, it is even more critical for a brand which a publishes story books.

And book publisher Harper Collins definitely got it right in its latest ad film.

The simple ad film shows the journey of book from the hands of an old man to finally reaching a young woman who is searching for love but instead stumbles into the old man’s story of losing the love of his life.

At the end, it beautifully highlights the message of ‘Stories create books. Books create stories’.

The ad film has been conceptualised by Taproot Dentsu and produced by Absolute Productions. They have done justice to the story telling part of ad making.

What is well crafted about the ad is the message that it is not just books that have a story, but every person does.

The ad in fact perks up your curiosity towards the end and makes you want to know the entire story of the old man’s life.

The brand in the ad film has also thoughtfully put a book with the title ‘Journeys Never End’. While I do not know if this book does exist but the message does get through that the impact of some books do go beyond just the pages and bound cover and into our lives.

The ad film is terms of its filming and music has been done exceptionally well. What has been done well is that it does not have any dialogues till the end.

This brings about a much greater impact when the old man starts pouring out his story on the phone, all of a sudden.