These generations consider a company's background or behaviour before making a purchase/ buying decision.
built on 2 strong pillars - people and planet. We care for our employees, their families and the local communities we operate in globally. Our commitment to people is based on a sense of responsibility that goes beyond commercial goals. We are also committed to production that respects the environment (our planet), by making use of the best technologies available, ensuring that the use of energy, materials and natural resources is efficient." Notes to the editor The discussion unfolded on the background of the Millennials and Gen Z not negotiating on values they hold closely. These generations consider a company's background or behaviour before making a purchase/ buying decision. The Gen Z goes on the next level, where they do not consider brands that do not resonate with their values. Owing to these changes in society, companies are becoming transparent with respect to CSR. On the other hand, reputation/values that a company holds is not an accessory, it is the core of the business these days. If businesses/companies do not hold on to these values, they tend to lose employees/workforce.
Millennials and Gen Z have their own set of values, preferences and abilities that companies simply cannot ignore if they want to remain competitive in today's business landscape. Both these generations have grown up in a time of economic and political uncertainty. The Gen Z have watched their millennial predecessors struggle to find jobs and become financially independent.
Gen Z is not willing to share the same fate, which is why they are not willing to settle and are extremely self-motivated. For businesses, for example, it is crucial to understand these new generations, both as consumers and employees, otherwise companies run the risk of becoming irrelevant and outdated.
Companies may need to change the way they do business in order to accommodate the new generation. Millennials especially, do not have anything against businesses making a profit, but they also believe that businesses should have a purpose: being a catalyst in making a lasting, positive impact on society. (MORE) PRN AKN
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(This article has not been edited by DNA's editorial team and is auto-generated from an agency feed.)
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