and Dil se Dil Tak , took the audience of Bhopal by storm with her vivacious personality and Collar-up style said, "I have been a hospitality student, and our daily uniforms were supposed to be stark white. I have been through this struggle, and hence the insight for the campaign resonates very well with me. With the new and improved Tide Plus, you can uphold the pride for yourself, as well as your family, and make sure that each time they step out, they do so with their #CollarUpWithTide."
Talking more about the campaign, Priyanka Goyal, Brand Manager of P&G India Fabric Care said, "Tide has always stood for surprising whiteness while adding a bit of humour to the laundry chores. Staying true to this, the new product formulation aims at delighting the consumer in ways like never before - an even superior product, for superior whiteness, improving the overall laundry experience. The new TVC is a fun, quirky take on relatable situations about men who hang out their collars to avoid getting them dirty and end up being embarrassed. The message is simple,yet catchy - With the new Tide Plus, Ab collar mat latkao! Shandaar safedi pao, Collar hamesha uthao. We are confident that this will resonate well with our consumers, and we will have more and more people popping up their collar in Pride."
The New Tide Plus campaign is a 360-degree integrated campaign - watch out for the 'CollarUpWithTide' fun across TV, print, digital, radio, etc. The new and improved Tide Plus is priced at ?49 for 500 grams and ?96 for 1 kg pack.
Drop in to your nearest retailer store and buy your pack.
After all, why hang your collar when you can pop it up in style.
*versus ordinary detergent powder
About Procter & Gamble
P&G serves consumers in India with one of the strongest portfolios of trusted, quality, leadership brands, including Vicks (R), Ariel(R), Tide(R), Whisper(R), Olay(R), Gillette (R), AmbiPur(R), Pampers(R), Pantene(R), Oral-B(R), Head & Shoulders(R) and Old Spice(R). P&G operatesv through 3 entities in India of which 2 are listed on NSE & BSE. The listed P&G entities are:
'Procter & Gamble Hygiene & Health Care Limited' and 'Gillette India Limited', whereas the unlisted entity (which is a 100% subsidiary of the parent company in the U.S) operates by the name 'Procter & Gamble Home Products Ltd.' In the last 12 years, P&G's signature CSR program P&G Shiksha has built and supported 1000 schools that will impact the lives of 10,00,000 underprivileged children across the country by providing them with access to education. Please visit http://www.pg-India.com for the latest news and in-depth information about P&G India and its brands.
Media Contact:
Enakshee Deva
Procter & Gamble
+91-9920942893
Pallavi Singh
Associate Director- Client Servicing
Ketchum Sampark
pallavi.singh@ketchumsamprk.com
+91-9833350585
Photo: http://mma.prnewswire.com/media/471357/ Procter_and_Gamble_Image.jpg
Source: Procter & Gamble.
PRNewsWire
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(This article has not been edited by DNA's editorial team and is auto-generated from an agency feed.)
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