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After the 1950s, Jordan says, pop-culture became a rage

across the globe pushing music genres like jazz and classical to the back seat.

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across the globe pushing music genres like jazz and classical to the back seat.

"There was this belief that only simple music sells.

Ironically, this has hurt the music industry in the long run because it's turned music into a commodity with less cultural value," he says.

However, Jordan is optimistic with jazz staging a gradual yet steady comeback, following reduced profits in the pop genre.

The musician sees this as an opportunity to restore the "true value" of music.

"With reduced profits in pop, there's an opportunity to restore the true value of music and there are new business opportunities online.

"Also, people are tired of the same old stuff, so I think there's an opportunity right now for resurgence of jazz around the world, including in India. My goal is to help make that happen. These are very exciting times!" he says.

The artiste also has an ear for electronic dance music, and is currently working on developing his own form of "electronica, and combining it with jazz".

Excited to be in India, Jordan will showcase his unique 'touch or two-handed tapping technique' on guitar where a string is hammered against the fretboard with the finger, to produce a note with one hand, during his performance here. He will also play the piano alongside guitar.

"The touch technique was inspired by the piano, which was my first instrument. When I use the technique, I'm able to play guitar and piano at the same time, which allows me to orchestrate with a bigger palette of tonal colours. I treat the two as if it were a single instrument. It helps me to expand the musical possibilities," he says. KIS TRS TRS

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(This article has not been edited by DNA's editorial team and is auto-generated from an agency feed.)

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