Valentine's Day is passe: Chhindwara collector in MP asks all institutions to observe Matru-Pitrus Diwas

In a bid to wean youngsters off "western culture" of celebrating Valentine Day, the district administration has come out with a order directing all educational and social institutions to observe February 14 as the day to show respect for their parents. 

"With an aim to inculcate the feeling of having respect towards parents, specially among children and youths, February 14 should be observed as 'Matra-Pitra Pujya Diwas' in the district," Chhindwara Collector J K Jain said in an order issued on February 6.

"I have appealed specially to the youth to observe February 14 with their parents and stay away from the western culture," the Collector told PTI today. As per the order, "All educational and social institutions in the district are directed to observe this day (as 'Matra-Pitra Pujya Diwas') and it is expected to be organised in a grand manner at home, family, village, city and colony level."