Bocconi, Mumbai (India's first international business school) and Ambassador Inder Chopra, Secretary General, Ferrero India.
Bocconi, Mumbai (India's first international business school) and Ambassador Inder Chopra, Secretary General, Ferrero India.
The discussion, witnessed by over 100 important guests from different walks of life, saw perspectives and viewpoints exchanged on what should be the most important CSR priorities for any business entity operating in India. The interactive panel discussion also saw thought-provoking exchanges on the changing value systems, particularly with reference to adapting traditional values in a modern world.
The discussion revolved around the difference in value systems in Gen Y (the Millennials) and Gen Z on three key parameters - impact of technology on values, values influencing career choices and purchasing decisions.
Prof. Jaishri Jethwane y - "Millennials are tech savvy; at the same time they aspire to balance their modern outlook and traditional values. The new India (Gen Z) is extremely technology driven.
This generation is very fast paced, focused, ambitious and extremely demanding. While values are definitely important to them, technology is driving the way they express their value systems. Today, Marshall McLuhan's theory of 'Global Village' makes more sense." Dr. Sesikeran - "Gen Y and Gen Z have drastically different expectations and understanding ofvalue systems. What is common however is 'Maintaining good health' - is a value system that is driving today's young generation.
Technology is driving and impacting nutritional decisions.
Consumers today are better informed and hence able to access better living."
Mr. Alessandro Giuliani - "Young people are becoming increasingly sensitized by corporate ethics. Millennials are steered by strong values in their careers - the employers they choose, the jobs they are willing to accept, and the decisions they take at senior levels. Their personal values and ethics are foremost while accepting or undertaking any task.
Employers today have to be extremely careful in maintaining the fine balance of commercial goals and employee values." (MORE) PRN AKN
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(This article has not been edited by DNA's editorial team and is auto-generated from an agency feed.)
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