India
The poster is a parody of the Amitabh Bachchan-Shashi Kapoor-starrer Deewar
Updated : Apr 12, 2017, 08:45 AM IST
Kiren Rijiju, the Minister of State for Home Affairs took to Twitter on Tuesday to share a photo of an innovative poster promoting the idea of Swachh Bharat. The picture features Amitabh Bachchan, Nirupa Roy and Shashi Kapoor from Deewar re-enacting the scene where the two actors, playing brothers, argue about where Nirupa Roy, who plays their on-screen mother will live.
The poster seems to have been put out by the Nagar Palika Parishad in Nainital. The tagline reads - "Khule mein shauch na jayein, ghar mein shauchalay banayein." (Meaning - Do not attend nature's call in the open, construct a toilet in your home.)
Rijiju, impressed with the idea, shared the poster on his Twitter feed
Most innovative & best use of a Cinema dialogue#SwachhBharat pic.twitter.com/cxNmpMHn3R
— Kiren Rijiju (@KirenRijiju) April 11, 2017
Interestingly, the picture of the poster has been in circulation on WhatsApp too!