Taking a swipe at Pakistan over the recent attacks in Jammu and Kashmir and along the Line of Control (LoC), dairy giant Amul termed the neighbour as 'PakiShaitan'.
Amul is well known for its topical ads, and they often have a subtle social commentary too. But in most cases, Amul takes a humorous way to tackle some serious problem. However the dairy giant made an exception in its latest topical ad which comes on the backdrop of string of terror attacks including one in Sunjuwan base in Jammu.
Taking a swipe at Pakistan over the recent attacks in Jammu and Kashmir and along the Line of Control (LoC), dairy giant Amul termed the neighbour as 'PakiShaitan'.
"The cowardly attacks on our borders continue!," Amul tweeted, with a cartoon titled 'Pakishaitan'.
The image shows jawans of the Indian army fighting the terrorists.
“For trustworthy neighbours,” said Amul in a jibe.
On February 10, a group of heavily armed men struck the sprawling camp of the 36 brigade of the Jammu and Kashmir Light Infantry before dawn. Five Army men, including two Junior Commissioned Officers (JCOs), were killed in the attack.
Three suspected Jaish-e-Mohammad terrorists involved in the attack were killed in the retaliatory action by the Army inside the camp and a large quantity of arms and ammunition was seized from them.
On Monday, Defence Minister Nirmala Sitharaman said that Pakistan was resorting to ceasefire violations to assist infiltration and asserted that Islamabad was expanding its 'arc of terror' to areas south of the Pir Panjal Range in Jammu region.
"Terrorists belonged to Jaish-e-Mohammed, sponsored by Azhar Masood residing in Pakistan and deriving support from therein," she said.
The Minister also said that Pakistan will have to pay for this misadventure. "Even after giving dossiers after dossiers Pakistan has not taken any action. Giving the evidence to Pakistan will be a continuous process. It will have to be proved over and over again that they are responsible," she said.
The last terror attack in the Jammu region had taken place on November 29, 2016, when terrorists stormed the Army's Nagrota camp on the outskirts of Jammu city, killing seven Army.
With agency inputs
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
 "Sunjwan Army station")
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
)
){kind=small}
){kind=small}
)
)
)
)
)
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}