At Howrah station, Bollywood posters have a 'Swachh Bharat' message

The Howrah division of Eastern Railways has adopted a Bollywood approach to drive home the message of cleanliness. As part of the ‘Swachh Rail Swachh Bharat’ campaign, posters from famous Bollywood movies have been put up on the walls of Howrah station. These posters have famous dialogues from the films, but with a twist.

One of the posters with Amitabh Bachchan’s dialogue reads, ‘Deewar par mat thukna’ - which urges people not to spit on walls. 

Another poster reads, ‘Arey o Samba, kitna jurmana rakhe hai Sarkar, gandagi felane par? 500 rupey’ - highlighting the fine for littering. 

Passengers seemed to be welcoming the move by the Railway Ministry. “The posters have a great sense of humour and it’s a terrific idea to spread the message of cleanliness among the passengers in this way. An initiative of this sort will help the railway station remain cleaner,” said Pralay Laha, a passenger.