Neil Nitin Mukesh stands up for abused elephants

Neil Nitin Mukesh has shot for an ad to raise awareness of a cause close to his heart: the suffering of elephants used for tourist joyrides. In his third campaign for People for the Ethical Treatment of Animals (PETA) India, Neil appears bruised and in shackles next to the words “Elephants Used for Joyrides Are Beaten, Shackled, and Abused.” The campaign was shot by photographer Rohan Shrestha. “We actors choose to entertain people, but elephants who are used for human amusement are forced into this business. These beautiful gentle giants are beaten, shackled, and abused, and their spirits are broken — just for the sake of joyrides,” informs Neil.