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Gigi Hadid pulls out of Victoria's Secret fashion show in China after backlash

Victoria's Secret gala hits another snag after four other models were denied Chinese visa.

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Model Gigi Hadid attends the 2017 Glamour Women of the Year Awards at the Kings Theater in Brooklyn, New York, U.S., November 13, 2017.
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Top US fashion model Gigi Hadid today pulled out of the annual Victoria's Secret fashion show in Shanghai after an online video showing her apparently making a slant-eyes face sparked criticism in China.

The announcement is the second apparent snag to hit the US lingerie maker's A-list underwear extravaganza set for Monday, following reports that three Russians and one Ukrainian model had failed to obtain Chinese visas.

Hadid, who was number five on Forbes' list of the world's highest-paid female models last year, earning USD 9 million, had excitedly announced her participation in the show in August.

She gave no reason for the reversal.

"I'm so bummed I won't be able to make it to China this year," she said on Twitter. "Love my VS family, and will be with all my girls in spirit!"'

Hadid's pull-out averts a potential PR disaster for Victoria's Secret, which is hoping to shore up a sagging bottom line with a push into China's growing intimate-wear market.

The company opened its first flagship stores in the country this year and Monday's show marks the first time it has been staged outside the US or Europe.

Chinese internet users lashed out at Hadid after her sister Bella -- another of the three dozen or more models expected in Shanghai -- posted an Instagram video in February showing Gigi squinting her eyes while holding up a Buddha- shaped cookie.

Hadid's announcement in August that she would appear at the show in Shanghai stirred the pot anew, with many Chinese accusing her of racism and warning her not to come.

She posted a bilingual apology on China's Twitter-like Weibo on September 1, declaring her "respect and love for the people of China" and swearing she meant no harm, but even that was pilloried.

 

A post shared by Gigi Hadid (@gigihadid) on

Most Chinese Weibo comments on her withdrawal were celebratory.

"Suddenly I have better feelings about VS. If she had come, I would never buy VS my entire life," said one posting.

Others, however, expressed regret, especially following Hadid's apology.

"What a pity. I like her a lot," said one.

 

A post shared by Gigi Hadid (@gigihadid) on

A Victoria's Secret spokesman declined comment, referring questions about the model line-up to each woman's individual agencies.

Speculation also has swirled over the participation of Russia's Julia Belyakova, Kate Grigorieva and Irina Sharipova, and Ukraine's Dasha Khlystun, after unconfirmed reports suggested they were denied Chinese visas.

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