Piku is moving towards the 100 crore mark. And while it’s as much her film as Amitabh Bachchan and Irrfan Khan’s, Deepika Padukone has benefitted most from the film’s success. First, because she plays the title role; secondly, she has proved that she doesn’t need a top hero in the film to bring in the audiences and thirdly, because she is becoming a hit machine. The luck factor in the industry has always been the biggest draw for a heroine and with Dips hitting every film for a six, she is soaring high, with no competition in sight.
Numbers do the talking
The movie proved to be a great investment, considering its total cost was just around 32 crores. Post its second weekend, worldwide collections have now crossed the 75 crore mark. The movie is expected to cross the much-coveted 100 crore mark in the next 10 days
Picture abhi baaki hai
The celebrations may have begun, but they are not going to end anytime soon. After a great run at desi and foreign markets, the movie will now step into non-traditional markets like Japan, Korea, and China among others. This is part of a staggered release strategy. Looks like DP will have to wait a bit for the total figures to come in before planning a bash.
Many firsts for Piku
The movie is not only a winning accolades and moolah, it’s also a great booster for those who are a part of it. While Amitabh Bachchan’s status in Bollywood is legendary, this is among his biggest hits in nearly a decade. While for Irrfan, who has always been loved by the critics, this is the biggest career mainstream hit. Not just that, this is the only film in the history of Indian movie where the movie collection doubled over night. Piku opened its account at the box office with 5 crore, on Sunday the cash registers stood at one 11.2 crore. It’s a record in the industry.
Trade speak
Both Piku and Deepika are bound to reap the benefits of the movie. Says Amul Mohan, Editor, Super Cinema, “The movie had everything going for it. Apart from Deepika, there were two great actors. It is a feel-good kind of a film, that made an impact on the audience right from day one. It was believed that Dum Lagaa Ke Haisha would be the Queen of this year, but it never lived up to expectations. Piku, on the other hand, has done extremely well.” It also gave competition to Bombay Velvet, which was mounted on a massive canvas. As for Deepika, he says, “She hasn’t seen a low, and this film has only taken her higher. It will further cement her place in the film industry and at the box office.”
Piku had a fantastic first-weekend on desi shores with `25 crores.
On the international front, too, it has been the highest opener this year.
The overseas collections have crossed 3 million USD, which is the highest that a movie with a female protagonist has collected.
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
)
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
)
){kind=small}
){kind=small}
)
)
)
)
)
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}