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Aamir Khan's new marketing strategy

Aamir Khan’s master move on Dangal proves how brilliant he is at marketing films.

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Aamir Khan’s master move on Dangal proves how brilliant he is at marketing films.

Says a source, “Dangal releases in December but Aamir has already started calling his close friends and showing them the film at his home and give an honest opinion. But showing them the film three months in advance fills another purpose — people watching the film are spreading the word about how brilliant the film is, and how different it is from Sultan. Aamir’s friends who have watched the film say that it is nothing like the Salman Khan starrer.”

Nicely done, Aamir.

 

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