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In Pictures | The launch of ZEEL's digital OTT platform - ZEE5

Here's a glimpse at the ZEE5 launch event

  • DNA Web Team
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  • Feb 15, 2018, 11:29 PM IST

Zee Entertainment Enterprises Ltd (ZEEL) on  Wednesday announed the launch of it's latest digital entertainment OTT platform called ZEE5. The launch event took place at a Mumbai hotel on February 15 in the presence of  Amit Goenka, CEO ZEE International and Z5 Global, Punit Goenka, MD and CEO ZEEL, Bollywood celebs Swara Bhasker, Badshah, Naveen Kasturia and others. 

The app is now available for download for Android and iOS users. Additionally, ZEE5 will also be available across Amazon Fire TV Stick, Chromecast and on www.zee5.com. The new OTT platform ​is currently available in India and will roll out in global markets over the next three months.  With the medium of consumption changing rapidly from Television to mobile screens, ZEE 5 has some important features which makes it the next-big-thing in consumption of digital entertainment. 

Here are glimpses of the launch event of ZEE5...

1. ZEE5 - The Beginning

ZEE5 - The Beginning
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ZEE5 launch began with a bang with a band of ladies singing songs in 12 different languages, truly reflecting the most significant feature of ZEE5.

2. Watch content in your own language

Watch content in your own language
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Amit Goenka, CEO ZEE International and Z5 Global taking us through the journey of evolution of Zee which has completed 25 years of creating content for a pan-India audience. He also introduced ZEE5, the latest OTT platform, targeted at catering to the demands of the current generation which is becoming increasingly tech savvy and more and more aware of what's happening across the globe. He also reveals the most important feature of ZEE5 is that the viewers can watch content online in the language of their choice as it's available in 12 languages.

3. Stars galore at ZEE5 launch

Stars galore at ZEE5 launch
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Swara Bhasker, Badshah. Naveen Kasturia and others graced the launch event of ZEE5. Both Swara Bhasker and Naveen Kasturia will be seen in different original series by ZEE5. Those who're unawere, ZEE5 will also provide content in the form of ZEE5 originals in 12 different languages in addition to Indian and International movies and TV shows, Health and Lifestyle content among others...

4. An applauseworthy performance

An applauseworthy performance
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The ZEE5 launch event began with a fantastic singing performance by a band of ladies who sang 12 songs in 12 different languages. The brand anthem of ZEE5 highlights the fact that the real feel of watching something comes when you watch it in the comfort of your own language.

5. Swara Bhasker and Badshah check out the features of ZEE5

Swara Bhasker and Badshah check out the features of ZEE5
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Popular rap singer Badshah's rap is also one of the highlights of the ZEE5 brad anthem - Apni Bhasha Mein Feel Hai. Richa Chadha will be seen starring in one of the ZEE5 orignals. Both of them were snapped checking out the cool features of the ZEE5 app at the launch event. (All images via Ashwini Sawant)

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