Yeh Ad To Minus Hai…, writes Sajid Khan

What’s going on? 
The ad, which is divided in various different spots is the body deo ad, in which various different people are asked ‘Kya chal raha hai’?And the common answer is ‘Aajkal to ****** chal raha hai’. Obviously, the name of the body deo. Now, either these ads are highly intellectual (i.e: Like when you see an intellectual film, don’t understand it, it goes above your head, but when a friend, who has also seen the same film asks you ‘How did you like it’? And you say, ‘I  toh loved it. What depth! What storytelling. Not for everyone. What?? You didn’t understand it?’.That, my friend, is called ‘Intellectual Cinema’. In this body deo ad, a dying patient is asked by the doctor, ‘Kya chal raha hai? Two soldiers across the border asks each other ‘Kya chal raha hai?’ A cop asks an informer ‘Kya chal raha hai’? A passerby asks teenagers ‘Kya chal raha hai’? And all their answers are the same. Aajkal to ******* chal raha hai and the ad ends. Intellectual copywriting, I must admit. Samajhne waale ko ishara hi coffee hai! Na samajhne waale ko B.R.Chai hai (Now decipher this line for the rest of your life).

Sh*t hits the fan
A TV and film character actor endorses a toilet cleaner, but the ad is contradictingly maazedar. It begins with a typical housewife (in the ad world, they are always wearing the absolutely perfect sari, with the perfect bindi and the perfect hair and jooda). Opening her door to see this actor standing over there, she screams out his name louder than what the craziest fan of Justin Bieber must have shouted. And she continues remaining star-struck even when he has come to her house to clean her toilet! Now so much for her fandom and his stardom, she’s in awe of the toilet cleaner and Butch Cassidy and the Sandaas kid. Now, to show this actor’s popularity through a typical housewife’s eyes is perhaps justified. But the same actor cleaning the toilet and the housewife still being in awe of him is quite a contradiction.

Hungry him is a heroine?
There’s a chocolate ad in which a few teenage boys are going for a picnic and when their car breaks down, one of the boys is Sonam Kapoor dressed for Cannes. What do you mean one of the boys is Sonam Kapoor? Yes, she is one of the boys! Revealed at the end of the ad in a very Shyamalan meets K.C. Bokadia way that Sonam is actually a boy called Rocky. You see whenever Rocky is hungry, he becomes a heroine. Waah waah, waah waah! Aur gaali dete ho Sajid Khan, Farah Khan, David Dhawan, Rohit Shetty, Prabhu Dheva ke cinema ko. Waah waah, waah waah!
So bhaiya, dikhave mein mat jao, apni akal lagao. There are some ads who minus our life’s precious minutes. Those precious minutes which you just wasted reading this column… Wink, wink…