Business
Bajaj Auto and its Austrian arm KTM plan to expand presence of niche motorcycle brand Husqvarna to other global markets from next year beyond developed countries.
Updated : Jul 03, 2017, 08:22 PM IST
Bajaj Auto and its Austrian arm KTM plan to expand presence of niche motorcycle brand Husqvarna to other global markets from next year beyond developed countries.
KTM had secured a long-term license agreement from BMW in 2013 for the Husqvarna motorcycles, which was founded in 1903.
It has been selling the bike in advanced markets, including Europe and Canada.
"Ever since KTM took over the Husqvarna brand, it has been selling mostly as off-road bike in the advanced countries. Now the plan is to take it to on-road segment globally," Bajaj Auto President, Business Development and Assurance, S Ravikumar told
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