Bizmen bet high on referrals to improve business in Ahmedabad

Ahmedabad-based Rohan Jardosh (27) is now on the verge of making a movie in Gujarati, his wish for a long time. However, he never thought he would be able to start so early. He attributes his ability to his being a part of Business Network International (BNI), which will organise annual symposium this weekend to enable its members' network and generate business.

"I am able to start making a movie within two years of setting up an office in Ahmedabad. At that time, I only had a computer and was reluctant in making investments doubting whether it would materialize or not. Now I have a diversified team of 20 members. The referrals through BNI is a major factor for this growth right from getting an office on rent to fetching investment for the movie," Rohan told DNA.

BNI plans to arrange 60,000 referrals at the symposium to be organised on March 10-11 at Mahatma Mandir in Gandhinagar, said Yash Vasant, co-founder of BNI in Gujarat. BNI now has about 2,200 members in the state of which 1,500 will participate in the symposium. The organisation has enabled its members to generate business of over Rs900 crore in past four years.