Rajasthan dealing with the taboo around menstruation with spl campaigns

With Akshay Kumar's recent film Padman bringing to the fore the issue of sanitation and hygiene for women's health, the desert state of Rajasthan is trying to go the extra mile by creating awareness on the taboo subject of menstrual health with specially designed campaigns.

Campaigns like Chuppi Todo-Sayani Bano (roughly translated as 'break the silence and grow up') in Alwar and Nagaur districts have begun to gain traction.

In a situation where secrecy is linked to menstruation, the campaign is seeking to create awareness and increase access to requisite sanitary infrastructure that was launched by a young IAS officer Rajan Vishal initially in Nagaur district in 2016 as a Collector there and now replicated it in Alwar, where he is the Collector at present.

More than two lakh school girls in both the districts have been touched upon and motivated to break the eerie silence and taboos in the largely conservative society and have been tasked to propagate the idea among other girls and elder women in their contact.

The campaign has been designed to address the needs of adolescent girls on menstrual hygiene and 1.06 lakh girls in 1977 government primary and secondary schools in the entire district were sensitised on the issue last week and kits and booklets containing practical tips for better menstrual health management are also being issued to girls, Alwar Collector Rajan Vishal told PTI.

The kits contain a booklet and CDs with pre-recorded sessions on menstrual health, uses of sanitary napkins, safe disposal and other related aspects.

Vishal said that in order to increase the involvement of community, local village level representatives (panch/sarpanch), village water and sanitation committee and members of women self-help group (SHG) have also been roped in the first phase and various organisations have been contacted for supporting the cause under corporate-social responsibility (CSR) activities under which napkin vending machines would be installed in schools in second phase.

To ensure the sustainability of the campaign, monthly orientation workshops will be organised on every third Tuesday in all the government schools. Girls who are active and well-oriented on this sensitive issue would be given the title of Swachta Doot (hygiene ambassadors), so that they continue to spread the message and do policy advocacy.

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