IBM brings Salesforce partner Bluewolf to India

IBM India on Tuesday launched Salesforce consulting agency Bluewolf in the country as part of its effort to further expand digital offering and customer experience locally.

Bluewolf's deep expertise and delivery capabilities in Salesforce, augmented intelligence (AI) and innovation strategy will help clients across industry get connected customer experience.

Besides leadership in cognitive and design-thinking, IBM joining hands with  Bluewolf have deep expertise enabling design-driven transformation on Salesforce across sales, service, marketing, and IT.

The partnership will help India as it aims to expand its play in various digital transformation initiatives being undertaken by the government and enterprises in the country.

IBM will focus on verticals like telecom, utilities and financial services to deliver Salesforce's solutions, using Bluewolf's delivery capabilities.

IBM Managing Partner Global Business Practices Lula Mohanty said with over 10,000 successful Salesforce projects delivered globally and throughout Asia-Pacific, the company is excited to bring this successful partnership to India.

"Giving developers the ability to integrate  IBM  Watson services into Salesforce will combine insights from unstructured data inside or outside an enterprise and customer data delivered by Salesforce Einstein to enable smarter, faster decisions across sales, service, marketing, commerce and more," said Mohanty.

In 2016, IBM acquired Bluewolf, one of the top partners of cloud-based software major Salesforce. Last year, IBM inked a global partnership with software services major, Salesforce to deliver joint solutions leveraging artificial intelligence.

Mohanty said the company manages 100-200 customers for the Salesforce practice in India and expects the number to grow significantly in the coming years as government agencies and enterprises in the country undertake various digital transformation initiatives to drive business.

Mohanty said the company will also tap into the small and medium enterprises segment, offering quick onboarding and comprehensive solutions for their requirements.

IBM is also setting up a Bluewolf Garage, a first globally, that will focus on developing new capabilities for clients in India and other markets.

Salesforce India SVP and Country Leader Sunil Jose said the launch of Bluewolf in India will empower companies, irrespective of their size of operations, to leverage Salesforce's artificial intelligence-powered solutions to make smarter decisions.